VM consultant for showroom in Giada S.p.A, Denim Luxury Fashion Group, with some licences brand (Karl Lagerfield Denim, Hand Picked, Vilebrequin Denim).

VM consultant for Kiki Lab S.r.l., italian member of Ebeltoft Group International Retail Experts, offering VM project custom made, with strategic and operative consulting for Eureka channels (Baule Volante & Fior di Loto).
For many years, I worked for famous luxury fashion system brand, inside Visual & Retail department.
The last experience was with Alberta Ferretti for her maison and Lorenzo Serafini for Philosophy, as a role of Visual Merchandising & Visual Design Manager WorldWide (retail and showroom sales channels).
In Philipp Plein International I worked directly with the boss, creative director, being Store Concept & Visual Design Creative Manager, designing ex.novo the new retail & visual identity of the brand, opening the new stores, creating the visual identity inside all VM process until fragrance & sound design.

In Valentino Fashion Group, I was senior designer inside the Windows Design & Temporary Installation Dept., designing and following special projects, popup & temporary store, corner & window’s installation for Valentino and REDValentino around the world.

The first step inside the fashion world, it started in XH Group – Studio Exhibita, like Executive Designer & Event Manager per Fay, Sephora, Testanera.

The passion for my job started with Atelier Mendini, with my mentor Dott. Alessandro Mendini.

Master didactic coordinator in IULM _ Retail Brand & Customer Experience Management Master, Milan.

Member of the Directive Management_Osservatorio Retail Brand Communication, IULM University Milan.

Course Leader in Moodart, School of Fashion Communication in Verona (Italy) for Master Class in Visual Merchandising & Retail Design, Professional Course in VM & Store Design Management.

Lecture Professor for Master and Professional Course in Visual Merchandising, Retail Innovation & Store Concept, Fashion Luxury & Product Management for different academic realities like: RCS Academy, IED Milano, Accademia del Lusso, Politecnico di Milano, Accademia Fiera Milano, Domus Academy, MKS Milano Fashion School, Modart Paris.

Mistery shopping Activity & Retail Tour in Milan, London, Paris.